W8L7-商業(yè)基礎(chǔ)-經(jīng)典電商模式

1.假如你是一個(gè)移動(dòng)電源/服裝/化妝品/或其他商品的商家，打算去天貓或京東開個(gè)專賣店，比較一下兩個(gè)平臺(tái)你各自需要準(zhǔn)備的材料和資金成本。

2.通過B2B平臺(tái)，為老家的某家制造型企業(yè)尋找線上客戶，給出使用該平臺(tái)的理由。參考艾瑞數(shù)據(jù)B2B網(wǎng)站。

3.閱讀三篇以上分別包含B2B、B2C、C2C主題相關(guān)英文文章，按最新要求列出相關(guān)內(nèi)容。

答案如下

1.答：假如我是一家化妝品商家 去天貓開專賣店需要企業(yè)營(yíng)業(yè)執(zhí)照? 商標(biāo)注冊(cè) 以及一系列商標(biāo)授權(quán)書的證明相關(guān)材料 商家基礎(chǔ)信息采集表等 其次是與支付寶之間的對(duì)點(diǎn)連接? 屬于店家法人自己管理? ? 會(huì)有5萬(wàn)元以上基本押金上交給天貓公司 但大多是由代理商經(jīng)營(yíng) 相對(duì)開專賣店成本與門檻 會(huì)比較低? 如在京東開專賣店? 首先取得入進(jìn)京東的同時(shí) 京東整體公司會(huì)對(duì)專賣店入駐的審核會(huì)更加嚴(yán)格 需要證明專賣店產(chǎn)品質(zhì)量與信用也要求更好? 但商家成本尤其物流成本會(huì)降低一些? 希望老師能詳情講解一下

2.答：使用B2B平臺(tái)可以尋找線上客戶的同時(shí)還可以

a降低采購(gòu)成本: 企業(yè)通過與供應(yīng)商建立企業(yè)電子商務(wù)，實(shí)現(xiàn)網(wǎng)上自動(dòng)采購(gòu)，可以減少雙方為進(jìn)行交易投入的人力 物力和財(cái)力。另外采購(gòu)方企業(yè)可以通過整合企業(yè)內(nèi)部的采購(gòu)體系，統(tǒng)一向供應(yīng)商采購(gòu)，實(shí)現(xiàn)批量采購(gòu)獲取折扣

b.降低庫(kù)存成本：企業(yè)通過上游的供應(yīng)商和下游的顧客建立企業(yè)間電子商務(wù)系統(tǒng)，實(shí)現(xiàn)以銷定產(chǎn)，以產(chǎn)定供，實(shí)現(xiàn)物流的高效運(yùn)轉(zhuǎn)和統(tǒng)一，最大限度控制庫(kù)存

c.節(jié)省周轉(zhuǎn)時(shí)間:企業(yè)還可以通過供應(yīng)商和客戶建立統(tǒng)一的電子商務(wù)系統(tǒng)，實(shí)現(xiàn)企業(yè)的供應(yīng)商與企業(yè)的客戶直接溝通和交易，減少周轉(zhuǎn)環(huán)節(jié)

d.擴(kuò)大市場(chǎng)機(jī)會(huì)：企業(yè)通過與潛在客戶建立商務(wù)關(guān)系，可以覆蓋原來(lái)難以通過傳統(tǒng)渠道覆蓋的市場(chǎng)，增加企業(yè)的市場(chǎng)機(jī)會(huì)

3.答:? ? ? ? ? ? ? ? ? ? ? ? ? ? ? B2B

Business to Business

Libbey has built several consumer and trade brands which have become household names in many countries. Our competitive advantages lie in our core strengths in glass development and manufacturing, along with an extensive product portfolio that reaches around the globe in diverse markets and segments.

We're ready to lend you our edge.

關(guān)鍵詞? ? product portfolio【產(chǎn)品組合】]? diverse markets【多元市場(chǎng)】

? ? ? ? ? ? ? ? trade brands? 【貿(mào)易品牌】

? 網(wǎng)址? ? http://b2b.libbey.com/

? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? B2C

The B2C model is likely the model that most people are familiar with. If you've ever purchased an item online for your own use, you've e-tailed. Pretty much any product can be sold through e-tailing, also known as virtual storefronts. The concept was first developed in 1979 by Michael Aldrich, an English inventor, who connected a television set to a transaction processing computer with a telephone line and coined the term "teleshopping."

As the Internet grew in the 1990s, hundreds of thousands of domain names began to register. The potential for e-tailing was seen early on in books like "Future Shop: How Technologies Will Change the Way We Shop and What We Buy" (1992), which predicted the coming e-commerce revolution. There were, of course, security problems. When Netscape developed Secure Socket Layers (SSL) – encryption certificates, consumers began to feel more comfortable transmitting data over the Internet. Web browsers could identify if a site had an authenticated SSL certificate, helping consumers determine whether or not a site could be trusted.SSL ee-commerce revolution.ncryptionis still a vital part of Web security today.

關(guān)鍵詞? e-tailed.【電子跟蹤】virtual storefronts.【虛擬店面】

e-commerce revolution.【電子商務(wù)革命】.SSL 【安全套連接層】

網(wǎng)址? ? http://www.businessnewsdaily.com/5085-what-is-b2c.html

? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? C2C

Business model[edit]

Most C2C websites, such as eBay, have both streamlined and globalized traditional person-to-person trading, which was usually conducted through such forms as garage sales, collectibles shows, flea markets and more, with their web interface. This facilitates easy exploration for buyers and enables the sellers to immediately list an item for sale within minutes of registering.[7]

When an item is listed on a C2C site, a nonrefundable insertion fee is charged based on the seller's opening bid on the item. Once the auction is completed, a final value fee is charged. This fee generally ranges from 1.25 percent to 5 percent of the final sale price.[8]

After the C2C site sets up the system in which bids could be placed, items can be put up for sale, transactions can be completed, seller fees are charged, and feedback can be left, while the C2C site stays in the background. For example, at the end of an auction, the C2C site notifies the buyer via e-mail that he or she has won. The C2C site also e-mails the seller to report who won and at what price the auction finished. At that point it's up to the seller and buyer to finish the transaction independently of the C2C site.

關(guān)鍵詞 globalized【全球化】streamlined【流線型】open tender【公開投標(biāo)】

? ? ? ? ? cost of value【價(jià)值費(fèi)用】

https://en.wikipedia.org/wiki/Customer_to_customer

W8L8-商業(yè)基礎(chǔ)-網(wǎng)購(gòu)微創(chuàng)新

1.什么情況下，你會(huì)安裝一個(gè)新app？什么情況下，你會(huì)推薦他人安裝一個(gè)app？

2.閱讀一篇以上ecommerce? innovate相關(guān)英文文章，按最新要求列出相關(guān)內(nèi)容

(參考入口 bing.com；search.yahoo.com)

作業(yè)參考格式說(shuō)明：點(diǎn)擊這里

1.答? 周圍朋友推薦且自己有需求時(shí)? 通過微博一些博主安利一些好用很棒的APP時(shí) 我會(huì)安裝一個(gè)APP 循環(huán)性的進(jìn)行一些廣告宣傳時(shí) 好奇心也會(huì)驅(qū)使我進(jìn)行下載 自己用了一段時(shí)間之后 感覺特別好用 沒有插入太多廣告 實(shí)用性強(qiáng)時(shí) 我會(huì)瘋狂安利給周圍的朋友

2 .The world economy throughout history has bared witness to a series of innovations, fluctuations and new concepts created out of what seemed for many, thin air. The way of doing business has continuously evolved, from a

commodities market to a goods based economy to a service economy and to the latest, experience economy. Most of human history has functioned by relying heavily on what is known as the commodities, and later goods based economy, in recent history however, most of the developed countries have switched to a service based economy transferring most of the goods production facilities to the developing world.

The question might arise however, why would countries willingly give up goods production and therefore the job comes with them. In the simplest terms, countries that are considered first world simply aim for their economy to be based on what is most profitable and what is considered to be cutting edge. Technology which incorporates both hardware and software elements are at the forefront of those types of business activities there with computer knowledge becoming the norm for even the simplest of service providing companies.

關(guān)鍵詞;

commodity rconomy【商品經(jīng)濟(jì)】service economy【服務(wù)經(jīng)濟(jì)】

the experience economy【體驗(yàn)經(jīng)濟(jì)】the hardware【硬件元素】

software elements【軟件元素】computeracy【計(jì)算機(jī)知識(shí)】

http://ecommerce-innovation.com/