2018UX(用戶體驗）分析報告
注：本文共7782字，翻譯15小時，閱讀15分鐘。我知道大多數人是看不下去的，但請注意文中那些國外的鏈接（需要工具）。
譯文：三米工作室——WE小組
寫在開頭：
our State of UX in 2018 report is out.Check it out and share it with your UX friends.
我們2018年UX狀態報告出來了。看看它，并與你的UX朋友分享它。
We manage so much content every weekthrough our Medium publication and our weekly newsletter, that filtering thesignal out of the noise almost becomes second nature to us. This is the thirdyear in a row that we publish this report, so I guess we can now say it hasbecome a tradition.
我們每周都通過我們的媒體出版物和每周時事通訊來管理如此多的內容，以至于從噪音中過濾出的信號幾乎成為我們的第二天性。這是我們連續第三年發表這份報告，所以我想我們現在可以說它已經成為一種傳統。
Here are the questions that we askourselves every year:
以下的一些問題我們每年都在思考：
What are the technologies that will affectour routine as designers the most in the coming year?
在接下來的一年里，哪些技術將對我們作為設計師的日常工作產生最大的影響？
How has the UX community organized itselfwhen it comes to sharing and discussing content online? What is changing?
當涉及到在線分享和討論內容時，UX社區是如何組織起來的？什么在改變？
What are some new behaviors we are seeingfrom users in the experiences we design?
在我們設計的時候，我們從用戶那里看到了什么新的行為？
How has our design process changed in thelast year, and how do we see it changing in the near future?
在過去的一年里，我們的設計過程發生了怎樣的變化，我們如何看待它在不久的將來發生變化？
How has our tool set evolved?
我們的工具集是如何進化的？
What transformations can we expect in ourdiscipline and our careers?
我們可以期望我們的紀律和事業發生什么樣的轉變？
What is the impact of the work we do inusers’ lives, in our work environment, and in our society as a whole?
我們所做的工作對用戶的生活、工作環境和整個社會的影響是什么？
1 The death and rebirth of UX? ? ? ? ? ? ? ? ? ? UX的死亡與重生
2 Designing for the age of immediacy? ? ? ? 面向即時時代的設計
3 Lack of diversity affects business? ? ? ? ? ?缺乏多樣性影響企業
4 Every interface is a story? ? ? ? ? ? ? ? ? ? ? ? ? 每一個界面都是一個故事
5 Redesigning the design process? ? ? ? ? ? ? ?重新設計過程
6 A new generation of collaboration tools?? 新一代協作工具
7 Branding beyond the pixels? ? ? ? ? ? ? ? ? ? ? ? 超越像素的品牌
8 Every designer is an influencer? ? ? ? ? ? ? ? ? 每個設計師都是有影響力的。
9 AI and the big why? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?AI和大問號
1 The death and rebirth of UX
UX的死亡與重生
In our 2016 trend report, we pointed outthat the concept of being a UX Designer is becoming so pervasive that will soondisappear. Heading into 2018 this transformation is finally taking shape. Thevariety of platforms and channels we design for demands a new set of skills,methods, and body of knowledge that go beyond what the classic website-and-appUI designer can deliver.
在我們的2016年趨勢報告中，我們指出作為一名ux設計人員，它正變得如此普遍，很快就會消失。。進入2018年，這一轉變終于形成。我們設計的各種平臺和渠道需要一套新的技能、方法和知識體系，這超出了經典的網站和應用程序用戶界面設計人員所能提供的范圍。
About the fall of UX can make designersanxious about their careers. But if you have been working in this industry forlong enough, you have probably seen this happen before. From “webmaster”, to“information architect”, to “interaction designer”, to “UX designer”, we havealways been able to adapt what we do and call ourselves – while maintaining ourmission of creating meaningful experiences for people.
關于UX淪陷的文章會讓設計師對自己的職業感到焦慮。但如果你已經在這個行業工作了足夠長的時間，你可能已經看到這種情況發生過。從“站長”到“信息架構師”，再到“交互設計師”，再到“UX設計師”，我們總是能夠適應我們所做的事情，并且告訴我們自己-我們的使命是為人們創造有意義的體驗。
As the broad "UX designer" titlestarts to dissolve, we see fellow designers focusing on new paths andspecializations:
隨著廣泛的“UX設計師”頭銜開始消失，我們看到其他設計師都專注于新的途徑和專業：
Some designers are adventuring in newfields and technologies, like virtual reality, conversational design, voiceinterfaces;
一些設計師正在探索新的領域和技術。如虛擬現實、會話設計、語音接口等；
Some are focusing on more specific areas ofthe design craft, like motion design, prototyping, UX writing;
一些人正專注于設計工藝中更具體的領域。喜歡運動設計，原型設計，UX寫作；
Some are updating their titles to ProductDesigners, broadening their scope beyond interaction design to focus more onproduct strategy and business.
一些人正在向產品設計師更新他們的頭銜，將其范圍擴展到交互設計之外，以更多地關注產品策略和業務。
"Improving people’s lives throughdesign” sounds like a great objective to put in your Linkedin profile. But thedesigns we create also have to make business sense.
“通過設計來改善人們的生活”聽起來是你在LinkedIn上的一個很好的目標。但是我們創造的設計也必須有商業意義。
2018 will be the year where designers will,not without struggle, learn to be more strategic about the features, screens,and experiences they design. It’s about time we accept the fact we are notartists and embrace being part of a business. For the best.
2018年，設計師們將不辭辛勞，學會在設計的功能、屏幕和體驗上更具戰略性。是時候接受我們不是藝術家的事實了，我們應該接受成為企業的一部分。為了最好。
2 Designing for the age of immediacy
面向即時時代的設計
Real-time social media experiences arechanging people’s expectations around how long it should take for products andservices to deliver on their needs. How does that affect the product you areworking on today?
實時的社交媒體體驗正在改變人們對產品和服務需要多長時間才能滿足他們的需求的期望。這對你今天正在開發的產品有什么影響？
Live streaming on social apps is growingfast. Snapchat puts everyone's lives on the map and lets you follow yourfriends’ steps in real time. Messaging platforms, from Whatsapp to Intercom,allow businesses to have real-time (and automated) conversations with theircustomers. The constraints of tools, infrastructure and geographical barriersthat used to limit or delay communication have fallen.
社交應用程序上的實時流媒體正在快速增長。Snapchat把每個人的生命都擺在地圖上讓你實時跟隨你朋友的腳步。消息傳遞平臺，來自WhatsApp到對講機允許企業與客戶進行實時(和自動化)對話。用來限制或拖延通信的工具、基礎設施和地理障礙的制約因素已經減少。
3 Lack of diversity affects business
缺乏多樣性影響企業
The whole reason why User-Centered Designexists as a discipline is that the audience of a product is inherentlydifferent than the designer who created it. They have different ages, genders,religious beliefs, cultural backgrounds, political views, They come fromdifferent cities or countries, But most importantly: they think differentlythan you.
以用戶為中心的設計作為一門學科存在的全部原因是，產品的受眾與創造它的設計師有本質上的不同。他們有不同的年齡，性別，宗教信仰，文化背景，政治觀點，他們來自不同的城市或國家，但最重要的是：他們的想法與你不同。
User-Centered Design – and its mindset ofbringing users into the design process – exists to reduce gaps between who iscreating a product and who is using it. UX is about closing the gap betweenpeople.
以用戶為中心的設計-以及它將用戶引入設計過程的思維方式-存在于減少正在創建產品的人和正在使用產品的人之間的差距。UX是為了縮小人與人之間的差距。
There are two broad strategies you can useto close that gap:
要縮小這一差距，可以采用兩大戰略：
You can reduce the gap, by incorporatinguser research methodologies into your design process. This allows the team tofind out, ahead of time, if a particular feature in your product is not workingfor a certain audience segment (e.g. testing the Snapchat filter mentionedabove with the right users before launch would have saved the companyleadership a lot of trouble).
你能減少這個缺口，通過結合用戶研究方法論到你的設計進程中去。這讓團隊能夠提前發現，如果你產品中的某一特定功能不適合某一特定受眾群體(例如，在推出之前對正確的用戶進行Snapchat過濾器測試將為公司領導層節省很多麻煩)。
You can prevent the gap, by hiring adiverse design team. This doesn’t eliminate the need for user research, buthaving a plural team can help ensure different perspectives are taken intoconsideration. A designer with an interracial or mixed background would haveraised their hand when reviewing the set of emojis above.
你可以通過雇用一個多樣化的設計團隊，來預防這個缺口， 這并不能消除用戶研究的需要，但是擁有一個多樣化團隊可以幫助確保考慮到不同的場景。一個有著不同種族或不同背景的設計師在回顧上面的情形時會舉起手來。
Food for thought: what if your next sideproject was less focused on design gradients and more on taking action towardsan inclusive design industry?
精神食糧：如果你的下一個側方項目不那么關注設計梯度，而是更多地采取行動建立一個包容性的設計行業，那該怎么辦呢？
Let’s make 2018 the year when diversity andinclusion stop being only a topic at design conferences, buzzwords on a slide,or a box to be checked by HR, to becoming actionable within design companiesand teams everywhere. What are you doing about it, today?
讓我們讓2018年成為多樣性和包容性不再僅僅是設計會議上的話題、幻燈片上的流行語，或者是一個供人力資源部檢查的框的年份，讓它在各地的設計公司和團隊中成為可采取行動的一年。你今天要做什么？
4 Every interface is a story
每一個界面都是一個故事
Storytelling and writing have never been sopresent in the design world. As customer journeys become more fragmented, it isour job to ensure brands are telling a coherent story across channels – andthat those stories are clear, interesting, and human.
在設計世界里，講故事和寫東西從來沒有像現在這樣出現過。隨著客戶旅行變得更加分散，我們的工作是確保品牌跨渠道講述一個連貫的故事，并且這些故事清晰、有趣和人性化。
When you design a page, you are essentiallytelling a story to your audience. Forget modules, column grids, iconography,colors for a second, and think about the core of what you are trying tocommunicate. What if, before jumping into a design software to startwireframing, you created simple story outlines using a text editor?
當你設計一個頁面時，你實際上是在向你的觀眾講述一個故事。暫時忘掉模塊、列網格、圖標、顏色，并思考一下您想要交流的核心內容。要是在進入設計軟件開始畫線框之前，您使用文本編輯器創建了一個簡單的故事大綱那會怎樣？
Stripping away all the visual clutter canhelp you focus on the core of the message you are trying to communicate.
去掉所有的視覺混亂可以幫助你專注于你想要溝通的信息的核心。
The popularity of conversational interfacesamongst designers and developers has also raised a lot of awareness to theimportance of copywriting for the user experience. Chatbots, for example, areexperiences that rely almost entirely on a word exchange between user andmachine; every word has to be carefully selected, to make sure people know howto interact naturally with the bot.
對話界面在設計師和開發人員中的普及也提高了人們對文案對用戶體驗的重要性的認識。例如聊天機器人，幾乎完全依賴于用戶和機器之間的單詞交換的體驗；每個單詞都必須仔細選擇，以確保人們知道如何自然地與機器人交互。
And the reality is that an increasingnumber of users are consuming your content in a design-agnostic fashion –whether they are using a screen reader, the reader mode in a certain browser,subscribing to your content via an RSS feed or newsletter, or even viewing yoursite via Google AMP.
現實情況是，越來越多的用戶正在以一種與設計無關的方式消費你的內容，不管他們是在使用屏幕閱讀器，還是在某個瀏覽器中使用閱讀器模式，通過RSS提要或時事通訊訂閱你的內容，甚至是通過谷歌AMP查看你的網站。
When you remove all styles, does your pagestill tell a cohesive, clear story?
當您刪除所有樣式時，您的頁面是否仍然有一個連貫、清晰的故事？
As a designer, how can you incorporate moresophisticated storytelling techniques into the experiences you create? In theend of the day, what is your design really trying to say?
作為一名設計師，你如何將更復雜的講故事技巧融入到你所創造的體驗中？最后，你的設計到底想說什么？
5 Redesigning the design process
重新設計過程
Designers are increasingly encouraged bycompanies to design not only the product, but their process and the workenvironment around them. It's about time we redesign our design process.
設計師越來越多地受到公司的鼓勵，不僅要設計產品，還要設計他們的工藝和周圍的工作環境。是時候重新設計我們的設計流程了。
When the smartphone breakthrough happened adecade ago, UX design was at the spotlight for software and hardware; it wasall about reimagining the traditional desktop experience into a new interface,form factor, and behavior.
當智能手機在十年前取得突破時，UX的設計成為了軟硬件領域的焦點；這一切都是為了將傳統的桌面體驗重新想象成一個新的界面、形式因素和行為。
In the next decade, UX designers will havea more secondary, humble role. With artificial intelligence, virtual reality,blockchain, chatbots and other emerging technologies, visual interfaces are nolonger the focus. The value we add is not just on how polished they look; it isbringing and sharing our toolbox and process to help businesses create healthy,sustainable ecosystems and narratives.
在接下來的十年里，UX設計師將扮演一個更次要、更卑微的角色。帶著人工智能, 虛擬現實, 區塊鏈, 聊天機器人以及其他新興技術，視覺界面不再是焦點。我們所增加的價值不僅僅在于它們看起來有多漂亮；它還帶來并分享了我們的工具箱和過程，以幫助企業創建健康、可持續的生態系統和敘事。
None of this should be new, though. As UXdesigners, our brains have been shaped to see the world in a systematic,non-linear way.
不過，這一切都不應該是新的。作為UX的設計者，我們的大腦已經被塑造成以一種系統的、非線性的方式來看待世界。
We see patterns everywhere. We understandstructures. We create frameworks. We test, iterate, and test again.
我們隨處可見模式。我們了解結構。我們建立框架。我們測試，迭代，再測試。
This architectural thinking can be used inmany more exciting ways than sketching out sitemaps or doing card-sorting toorganize an app’s menu. It can go way beyond digital UI.
這個建筑思維可以用許多更令人興奮的方式，而不是勾勒出站點地圖或進行卡片排序來組織應用程序的菜單。它可以遠遠超越數字用戶界面。
Design is a process that can be applied toanything, including our work environment. Why are you still complaining aboutbad meetings, instead of redesigning them?
設計是一個可以應用于任何事物的過程，包括我們的工作環境。為什么你還在抱怨糟糕的會議，而不是重新設計它們？
In the process of adapting to the behaviorsof a predominantly millennial workforce, companies have become much more opento listening to feedback from employees – and to completely reimagining theirprocess in some cases. In fact, the work skills for the postnormal era go waybeyond professionalism and dependability; companies expect employees to speakup and help design, collaboratively, their own process.
在適應以千禧一代為主的員工行為的過程中，公司對聽取員工的反饋意見變得更加開放，并在某些情況下完全重新想象自己的過程。事實上，后常態時代的工作技能遠遠超越專業精神和可靠性；公司希望員工能大聲說話，幫助他們共同設計自己的流程。
This trend becomes even stronger when itcomes to UX. Formulaic design processes are less and less capable ofaccommodating the complexity of the products we design. Question your process.Design your process first, before designing your product. In 2018, how can weapply our design tools and skills to create better experiences not only for ourusers, but also our teams and colleagues?
當涉及到UX時，這一趨勢變得更加強烈。公式化的設計過程越來越不能適應我們設計的產品的復雜性。質疑你的過程。在設計你的產品之前，先設計你的過程。2018年，我們如何應用我們的設計工具和技能，不僅為我們的用戶，而且為我們的團隊和同事創造更好的體驗？
6 A new generation of collaboration tools
新一代協作工具
Real-time collaboration
實時協作
比如 騰訊文檔，XD，墨刀，石墨文檔，realtimeboard藍湖 國外為谷歌文檔，figma，invision
Pixelboard，mural
Version control
版本控制
國外https://kactus.io/（限mac）https://www.goabstract.com/（應用于sketch）
https://plantapp.io/#pricing
Knowledge transfer
知識轉移
https://www.milanote.com/（Milanote是規劃創造性項目的工具）
7 Branding beyond the pixels
超越像素的品牌
As we move into a world of fragmented, lessvisible interfaces, branding means a lot more than how a brand looks or what itsays in mass media. Non-pixel-based experiences are pushing designers torethink a brand’s personality, actions and signifiers.
當我們進入一個支離破碎、不那么顯眼的界面的世界時，品牌的意義遠遠超過了品牌的外觀和在大眾媒體上的表達。非像素化的體驗促使設計師重新思考品牌的個性、行為和意義。
In the past couple years, we startedcreating living design systems, covering interface behaviors that can only berepresented in real code – such as motion, responsiveness, transitions andaccessibility features.
在過去的幾年里，我們開始創建活的設計系統，包括只能用真實代碼表示的接口行為-例如運動、響應、轉換和可訪問性功能。
What is going to happen to branding as wemove into a world of invisible interfaces?
當我們進入一個無形界面的世界時，品牌會發生什么呢？
Interfaces are gradually becoming invisibleas we move toward a world of Zero UI. Screens will start to go away, andinteractions will primarily happen via voice, gestures, glances, or even bythought. Branding means a lot more than just visuals these days.
當我們走向一個零UI。屏幕將開始消失，互動將主要通過聲音，手勢，眼神，甚至通過思考。如今，品牌不僅僅意味著視覺效果。
In 2018 we expect to see branding takingother forms, in particular:
2018年，我們期望看到其他形式的品牌，特別是：
Voice. Google Assistant’s tone of voice,timbre, speech cadence, all had to be designed – as much as Google’s logo,brand colors, or screen-based interaction patterns used in its sites and apps.The experiences we design are quickly expanding to voice-based channels, and wehave to make sure they feel like coming from the same brand.
聲音。谷歌助理的聲調、音色、語音節奏等都必須進行設計-就像谷歌的標識、品牌顏色或其網站和應用程序中使用的基于屏幕的交互模式一樣。我們設計的體驗正在迅速擴展到基于語音的頻道，我們必須確保他們感覺自己來自同一個品牌。
Personality. With the growth of chatbotsand other text-based interfaces, the words chosen by a brand have a huge impacton how people perceive and interact with the company. The concept of tone ofvoice has expanded to include other aspects of a brand’s behavior andpersonality, from the jokes it makes to the emojis it uses.
個性。隨著.的增長聊天機器人以及其他基于文本的界面，品牌選擇的詞語對人們如何看待公司和與公司互動有著巨大的影響。聲調的概念已經擴展到包括品牌行為和個性的其他方面，從它的笑話到它使用的表情。
Action. When Airbnb decides to banalt-right users from its platform who were organizing an extremist rally inCharlottesville, US, people admired the brand more. Same thing when it exemptsservice fees for people offering shelter after natural disasters. The actions abrand takes through its products will have more impact than the way it looks orwhat it communicates in mass media. Like any other type of branding, actionstaken by brands have to be coherent and consistent with the brand’s beliefs,design principles, and mission in the world.
行動。當Airbnb決定去禁止在美國夏洛茨維爾(Charlottesville)組織極端主義集會的用戶“右轉”時，其平臺上的用戶更欣賞這個品牌。同樣，當它免除自然災害后那些提供庇護所的人的服務費時，一個品牌通過其產品所采取的行動將比它在大眾媒體上的形象和傳播方式產生更大的影響。像任何其他類型的品牌一樣，品牌所采取的行動必須與品牌的信念、設計原則和世界使命相一致。
But wait, why would UX designers have toworry about branding?
但是等等，為什么UX設計師要擔心品牌呢？
Now, more than ever, the efforts from thedesign team have to be orchestrated with the efforts from marketing, PR,customer service, and other groups within your organization. Our discipline canbe the glue that connects these experiences, given our ability to look atjourneys from the perspective of the user, regardless of the channel they areusing.
現在，比以往任何時候，設計團隊必須努力的與您組織中的市場營銷、公關、客戶服務和其他團隊的努力相協調。我們的紀律可以是連接這些體驗的粘合劑，因為我們有能力從用戶的角度來看待旅程，而不管他們使用的是什么渠道。
8 Every designer is an influencer
每個設計師都是有影響力的。
In 2017 two new channels emerged and becamequite popular among designers:
2017年出現了兩個新的頻道，并在設計師中很受歡迎：
The comeback: a newsletter longtail
卷土重來：長尾巴實時通訊
http://newsletter.uxdesign.cc/（可以郵箱注冊訂閱來自UX Collective的文章）
Our good old friend the-electronic-mail hasmade a comeback in 2017 and is not giving any signals of going away – at leastwhen it comes to design and tech-related mailing lists. Every company has anewsletter. Every design blog has a newsletter. Every designer has a personalnewsletter.
我們的老朋友-電子郵件在2017年卷土重來，沒有給出任何離開的信號-至少在設計和技術相關的郵件列表上是這樣的。每家公司都有通訊。每個設計博客都有一個時事通訊。每個設計師都有個人通訊。
The rise: designers-YouTubers
崛起：設計師-YouTube播客
https://uxdesign.cc/the-best-youtube-channels-for-designers-and-developers-eda97b38d46a
High Resolution was by far the most excitingpiece of content created by and for the UX and Design community this year.Incredibly well crafted, with smart questions and pretty awesome hosts JaredErondu and Bobby Ghoshal, the series featured 25 video interviews with terrificdesigners and thought leaders in our industry, and has set the bar high onvideo content about design.
高分辨率是到目前為止最令人興奮的內容，由UX和設計社區創造和今年。令人難以置信的是，憑借巧妙的提問和非常棒的主持人Jared Erondu和Bobby Ghoshal，該系列的25部視頻采訪了我們這個行業的優秀設計師和思想領袖，并在有關設計的視頻內容上樹立了很高的門檻。
As content creation in UX evolves andgrows, we should keep in mind the right balance between the energy spentcreating the content vs. the value it adds to the community. Are we spendingall this energy to genuinely give back to the community, or are doing it forthe claps, likes, and for the visibility that it brings?
隨著UX中內容創建的發展和發展，我們應該投入精力在創建內容和它為社區創造的價值之間應該保持不錯的平衡。我們是把所有這些精力花在真正回饋社會上，還是為了獲得掌聲、喜愛以及它所帶來的知名度呢？
9 AI and the big why
AI和大問號
Every new disruptive technology follows thesame pattern: designers fall into the trap of focusing on the how, to only thenask about the why. With AI it isn’t any different. In 2018 we will have to workhard to make sure the excitement around the technology doesn’t get in the wayof the user’s experience.
每一項新的顛覆性技術都遵循著相同的模式：設計師陷入了專注于如何解決的陷阱，只有這樣才能問出原因。與人工智能沒有什么不同。2018年，我們將不得不努力工作，以確保圍繞這項技術的興奮不會妨礙用戶的體驗。
As designers (and human beings) we have anatural curiosity to want to understand the potential and limits of atechnology by pushing its boundaries and asking all the "what if…?"questions. After all, experimenting is a great way to understanding.
作為設計師(和人類)，我們有一種天生的好奇心去想要了解一項技術的潛力和局限性，方法是突破它的界限，并問所有的“如果…怎么辦？的問題。畢竟，實驗是一種很好的理解方式。
Our entire industry is rushing to launchthe world’s first AI-powered [insert industry here], not always with a properuse case for it. But as soon as we decide on a technology over user needs, wefail to be user-centered.
我們整個行業都在爭先恐后地推出世界上第一個以人工智能為動力的[插入行業]，而不是總是有一個合適的用例。但一旦我們決定了一項技術而不是用戶的需求，我們就不能以用戶為中心。
It’s a pattern that repeats itself now andthen.
這是一種不時重復的模式。
In the early 2010s, there was a rush forcreating “a mobile app for _______”.
In 2016, a rush for creating hundreds ofservices that were “the Uber for ______”.
In 2017, “the first conversational_______”.
在2010年代初，人們爭相創建“一個用于___的移動應用程序?！?/p>
2016年，一場爭相創造數百項服務的熱潮被稱為“優步(Uber For___)”。
2017年，“第一次會話___”。
In 2018, every service we know will add thelabel "AI-powered" to it. An AI that creates bodega vending machines;AI that controls your meetings; AI that checks in on your kids for you; AI thatreplaces you at work. Oh, and an AI church as well.
And again, we are surfing on a buzzwordwithout even knowing what it really means.
2018年，我們所知道的每一項服務都將添加“AI驅動”的標簽。創造酒館自動售貨機的人工智能；控制會議的人工智能；為你檢查孩子的人工智能；代替你工作的人工智能。哦，還有AI教堂也是。
First and foremost: AI is not a new channel(like mobile, connected devices, or chatbots). AI is an aspirational termreflecting a vision, that can be executed in many different ways.
首先，也是最重要的：AI不是一個新的通道(比如移動設備、連接設備或聊天機器人)。AI是一個充滿抱負的術語，它反映了一種愿景，可以許多不同的方式執行。
Calling everything AI does a disservice toour industry. Designers pretend they know what AI is and how it works, andstart using the term almost as a band-aid, when all they are trying to say is“a smart algorithm”. The term “intelligence” itself presents the technology asa monolithic, all-or-nothing endeavor, benchmarked against a human – whichmight not be the right way to start.
稱一切為AI對我們的行業是有害的。設計師假裝他們知道人工智能是什么，它是如何工作的，并開始使用這個詞幾乎作為一個創可貼，而他們只是想說“一個聰明的算法”。“智力”這個詞本身將這項技術呈現為一種單一的、無所不包的努力。，以人類為基準-這可能不是正確的起點。
Just because something is possible doesn’tmean it should exist in the world.
僅僅因為某些事情是可能的并不意味著它應該存在于這個世界上。
Before attaching the term “AI” to yourproduct or feature idea, ask yourself:
在將“AI”一詞附加到您的產品或功能概念之前，請問問自己：
How is this different than just a simplealgorithm?
這和簡單的算法有什么不同？
What exactly is this intelligence going tolearn to do by itself?
這種智慧本身到底能學到什么呢？
What is the user need for this"AI" feature? Can it be solved in other ways?
這個“AI”功能的用戶需要什么？還能用其他辦法解決嗎？
What are three ways in which this intelligencewill benefit users?
這種智能對用戶有什么好處？
Do you really need to tell users theproduct is "powered by AI"?
你真的需要告訴用戶該產品是“由人工智能驅動”嗎？
If that’s the case, how can you communicatewhat "AI" is, with clarity, simplicity and trust?
如果是這樣的話，你如何用清晰、簡單和信任的方式來傳達“AI”是什么呢？
How much visibility, transparency andcontrol will you give users about how the AI operates?
你會給用戶多少知名度、透明度和控制，讓他們知道人工智能是如何運作的？
What if this time around we leapfrogged tothinking about “why” we are creating these AI-powered services and what itreally means for our users?
如果這一次我們突然想到“為什么”我們要創建這些人工智能驅動的服務，以及它對我們的用戶真正意味著什么呢？
2017年度最佳項目
年輕女性https://womenwho.design/
2017年度最佳產品
https://www.airbnbchina.cn/openhomes
2017年度最佳推特
https://twitter.com/jmspool
“Anyone who influences what the designbecomes is the designer. This includes developers, PMs, even corporate legal.All are the designers.”
-Jared Spool
任何影響設計的人都是設計師。這包括開發商，PM，甚至公司法律。所有的人都是設計師。
-賈里德·斯普爾
2017年度最佳博客
https://medium.com/the-year-of-the-looking-glass
2017年度最佳播客
https://www.highresolution.design/2-didier-hilhorst
2017年度最佳談話
為未來十億用戶設計
https://www.youtube.com/watch?v=38fbB8wCPzg
Thanks to Fernando Bittar and Jackie Fokfor making this possible.
感謝費爾南多·比塔爾和霍杰基讓這一切成為可能。
譯者：三米工作室——WE小組
如果翻譯有不妥之處，還望多多包涵！
